The iconic Watergate 600 at 600 New Hampshire Ave NW was in need of a fresh logo to reflect the recent renovations completed to modernize the building, aiming to reintroduce and revitalize it to the market. Crafted in Illustrator, the logo showcases a hand-drawn outline of the landmark, balancing references to its historic address and original establishment date. The Watergate 600 logo and brand is prominently featured across all marketing materials, from websites and brochures, to tenant portals, and building swag. In recognition of its design excellence, the Watergate 600 logo received a Graphic Design USA award in 2022.