Stretch with Sarah, a wellness venture founded by Sarah Walek, was created to promote a healthy lifestyle centered around the importance of stretching and moving your body. She was in need of a logo and identity to help launch her brand and establish herself in the wellness industry. I designed a logo that integrated a hand-drawn silhouette of Sarah stretching into the typography, complemented by a powder blue color inspired by her favorite workout set. With the finalized logo and brand guidelines, Sarah was able to successfully establish her presence on Instagram and launched a beautiful website serving as a platform for members to delve into the essence of SWS, seamlessly book classes, and sign up for memberships.