Stream Realty Partners took on a redevelopment project at 1771 N Street NW, including a glass curtain wall and impressive courtyard, blending design excellence and sustainability. Like the project, it needed a fresh brand identity and marketing campaign from the ground up.

The locally printed brochure featured a soft matte white cover with a debossed and silver foiled logo. Opening to a translucent page with another foiled logo to reveal a rendering of the new glass curtain wall underneath. The custom website allowed brokers and interested tenants to access essential information such as 360 tours, floor plans, a digital version of the brochure, and a custom amenity map. Additionally, a series of email campaigns, designed in Illustrator and distributed through Mailchimp, were strategically sent to brokers to highlight different aspects of 1771 N Street. 

Stream Realty Partners was recognized by NAIOP DC|MD in 2021 for Best Marketing Program and GDUSA for its brand identity package. 1771 N Street was purchased by USC in 2023 to become home to a new DC campus.

Team credit: Lauren Steimle, Meghan Kimberling