Situated in the vibrant heart of Georgetown, 2900 M Street presents an exceptional blend of cutting-edge office and retail spaces, deserving a brand that reflects that. The combination of historic finishes, contemporary features, and an abundance of natural light served as the catalyst for a branding approach that seamlessly merges classic with the contemporary. To complement this vision, we opted for a serif font and curated coastal color palette, a nod to the nearby Georgetown Waterfront. This thoughtful combination ensures that the brand not only reflects the essence of 2900 M Street but also resonates with the vibrant spirit of its Georgetown surroundings.

Team credit: Meghan Kimberling